inspektour GmbH

inspektour was founded in 2002 by three graduates of the West Coast University in Northern Germany, in cooperation with the head of the Department of International Tourism Management at the University.

inspektour is an “institute for tourism and leisure consulting”. We are a management consultancy for holiday destinations, hotels, recreation and entertainment companies and other institutions with a general focus on the tourism industry.

Our cooperation with the University Department of International Tourism guarantees that we are always up to date with scientific developments. Consequently, we are able to successfully combine research, theoretical knowledge and practice with an interdisciplinary orientation. We arrange and implement projects in fields including strategic (marketing) studies, regional-management, city-management, tourism product development, feasibility studies for new attractions, expert monitoring, agriculture or maritime aspects of tourism.

Our interdisciplinary team consists of consultants with broad experience in these fields and almost all of them have international experience. The company’s management has about 15 years of experience in tourism research and development.

Since August 2008 our main office has been located in Hamburg, Germany with two further subsidiaries in the North of Germany.

A Selection of our Activities

Consulting and development of concepts in the tourism branch

• Local, regional, national and international concepts in tourism development and marketing
• Implementation of marketing concepts and advisory function
• Feasibility studies for hotels and recreational institutions
• Concepts and implementation of re-organisation in tourism
• Estimation and consultation of tourism projects
• Installation and supervision of quality management systems
• Organisation of events und workshops

Market research and Marketing

We offer the investigation and evaluation of primary data as well as analyses of secondary data plus interpretation of the results:

• Surveys in the tourism branch (demand and supply)
• Target group research
• Acceptance and image analyses
• Product testing

As a consultancy, we are able to assist you with the development of ideas, new strategies and concepts. Furthermore, we support you in the realisation, improvement and adaptation of your marketing activities as well as in the creation and layout of printed media.

Education / Seminars

• Training in quality-management
• Presentation skills
• Education in creativity aspects
• Time-management

In close cooperation with the West Coast University, we constantly develop and install systems of further education. Our team has professional experience in the following international regions and countries (selected):

• Spain
• France
• Poland
• Botswana / Namibia
• North Sea region
• Baltic Sea region
• Caribbean/Cuba
• Brazil
• Low mountain range in Germany
• Various federal states in Germany
• Various holiday destinations and cities in Germany
• Various individual companies in Germany